The nation's second-largest toy maker is set to unveil to investors on Tuesday a handheld device called My3D that attaches to the two Apple Inc. devices. It promises three-dimensional content that offers a 360-degree experience in gaming, virtual travel experiences and entertainment content. It's aimed at both children and adults.
Think of the US$30 My3D as a 21st century answer to the old View-Masters that many of us had as kids. Instead of slipping a disc with seven pairs of color transparencies into a slot, the My3D has a slot that can hold an iPhone or iPod touch. Viewing content in 3D will require custom content available through apps that you buy on the App Store. It's not clear if the 3D content will take the form of View-Master-style side-by-side stereoscopic images or more modern digital 3D with polarized lenses in the device. Given the relatively low cost, it's probably the former.
The Hasbro My3D might go on sale next spring mostly. Content for viewing is expected from DreamWorks, Discovery, Sony, and IMAX among others.
0 comments:
Post a Comment